Luxury timepieces boast a variety of innovative design and technology features unparalleled by replica models sold on the market, and as such tend to last longer, wear better and are less susceptible to damage. There are numerous brands available, one of which is the Gucci watch. The fashion house of Gucci was introduced in 1921 by Guccio Gucci, whose designs typified classical Italian chic and a sense of cool understatement which is still pervasive in many of the fashion collections seen today from the company. It was not until 1997 however that the Gucci watch was introduced under the label “Gucci Timepieces”, incorporating watches as part of the house’s luxury goods collection. Combining state of the art design and technology with the subtle chic and elegance typical of the Gucci name, they are now one of the most popular luxury watch designs on the market.
Another notable brand of luxury watch is the Citizen Watch. The Japanese company was originally founded under the name Shokosha Watch Research Institute 1918 and has since gone onto become one of the largest and most successful watch making companies in the world. Among the many high tech features offered by Citizen watch collection is atomic timekeeping, which allows the watch to synchronise with atomic clocks based in Europe, Japan and North America and Eco-Drive, which enables the watch to run on a solar panel hidden under the watch face.
Breiting Watches are a Swiss-made brand indicative of the country’s extensive history of making high quality time pieces. Originally founded by Léon Breitling in 1884, the company produced high end chronometers originally intended for aviation use; however aviators and non-aviators alike now wear the high-tech precision watches for their unique design features, such as split second timing, flyback function, moon phase and date display. Breitling watches are commonly associated with sporting events owing to their high functionality and connection with adventure and sport. The Breitling Navitimer features a circular slide rule, while the Breitling Emergency has a radio transmitter used for aviation purposes. This function has come into good use too; in 2003 two British pilots, Hugh Quentin-Smith and Steve Brooks were rescued from Antarctica where they crashed their helicopter –by activating the radio function on their Breitling watches.
Tag Watches are another prominent Swiss brand, introduced in 1860. The company were the producers of the world’s first automatic chronographs introduced in the 1960s –the Autavia, Monaco and the Carrera. The brand has a reputation for invention, featuring many high tech features as part of the design of many of its watch designs. In addition, Tag watches are also associated with sporting events, having sponsored three Summer Olympic Games during the 1920s, the Skiing World Championships and the Formula One World Championships –even designing a watch for the McLaren F1 Team. Some of the most recent models include the Carrera Calibre 360, able to display the time to 1/100th of a second and the Monaco V4, which is driven by belts as opposed to gears.